In a pioneering move, Amul has launched India's first milk ATM.
The New Zealand police on Monday said they have received a "report" wherein it was alleged that two members of a delegation of the Gujarat Cooperative Milk Marketing Federation (GCMMF), the Amul brand owner, "inappropriately touched" a woman at a trade event in the island country a week ago.
Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and other dairy products under the Amul brand, will hike milk prices by Rs 2 per litre across India from July 1 due to an increase in input costs. The increase of Rs 2 per litre translates into a four per cent hike in MRP (Maximum Retail Price) which is much lower than average food inflation, GCMMF said in a statement on Wednesday. "We have increased Amul milk prices by Rs 2 per litre across all markets.
'We expect exports to touch Rs 1,000 crore by the end of the year.'
Tamannaah Bhatia bagged an endorsement for Mysore Sandal Soap but not everyone's happy about it.
The Amul campaign has been telling stories of India through the hoardings, captivating Indians of all ages.
Italy may be the home of premium buffalo mozzarella cheese, but India could soon give the country a run for its money in this regard. India's largest dairy cooperative, Amul, has submitted a plan to the government, aiming to turn the country into a global hub for the export of mozzarella cheese made from buffalo milk, which is sold at a hefty premium around the world. Mozzarella cheese is one of the products identified by the government for support under its Rs 10,900 crore production-linked incentive scheme (PLI), to give a massive push to food processing exports as well as to build Indian food brands.
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The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.
The cartoon appeared to support the new policy of 'Atmanirbhar Bharat' enunciated by Prime Minister Narendra Modi as well as a call for a boycott of Chinese products.
'The censor board asked me for some strange cuts.' 'Otherwise, they would have given me an 'A' certificate.' 'One cut was where Girish Karnad was explaining artificial insemination in cattle.' 'These cuts never made any sense to me.'
The longest running advertisement campaign has also found a place in the Guiness Book of world records.
Amul owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has beaten all other Indian brands to notch the 89th position in a 'Top 1000 Brands of Asia' survey conducted by Campaign magazine.
'Amul has never replaced premium ingredients with cheap ones.'
Amul, the dairy cooperative managed by the Gujarat Cooperative Milk Marketing Federation Ltd, will sponsor the Indian contingent for the London Olympics. The Indian Olympic Association entered into an agreement with the country's largest food brand in this regard in Delhi on Monday. It was signed by IOA secretary-general Randhir Singh and R S Sodhi, Managing Director, GCMMF.
The new price will come into effect on all six brands being sold in major markets of Delhi-NCR, Gujarat, West Bengal, Kolkata, Uttaranchal, Maharasthra and few other states.
Amul's advertisements have entertained Indians since decades.
To keep competitors at bay, GCMMF has drawn up an expansion blueprint worth Rs 800 crores for the domestic market.
Amul had pioneered inclusive growth through work with dairy farmers at grass-root level, changing lives, enhancing income and empowering women.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
A recently completed research survey has revealed that the Indian consumers have ranked Amul as the number 1 brand of the country. The survey was conducted by Asia's leading research organisation Synovate, Hong Kong.
With 90% of the inventories sold out, JioStar expects to ring in more than a 58% increase over last year's IPL, when it clocked Rs 3,900 crore.
Brands are turning up the pitch on voter participation, targeting millennial consumers.
Amul's ads have touched the hearts of millions of Indians since decades.
This is one controversy the Amul girl can't make fun of. For, it is about the company and the brand she has been endorsing for over 30 years.
Cartoon artist Bharat Dabholkar has been involved with sketching the Amul ads since the 1980s.
One of India's most successful organisations, Amul, has been ranked among the largest dairy businesses in the world by International Farm Comparison Network (IFCN).
The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).
Kerala Chief Minister V S Achuthananadan on Sunday hit back at Rahul Gandhi for his jibe at the Communist party of India-Marxist stalwart on his age, calling him an "Amul baby". Achuthananadan also countered Prime Minister Manmohan Singh for his criticism that the Left rule had done serious damage to Kerala and West Bengal, asking him not to speak with "hangover of a former International Monetary Fund officer".
Impressed with the success story of Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which sells its products across India under the 'Amul' brand name, South Africa has expressed interest in following this model in its land.
Samsung which leads the global list takes the 10th spot in India.
Amul is overhauling its branding and distribution strategy to keep pace with the changing times.
The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.
Company has been test marketing the whey-based drink across the country since 2006, but this year the beverage will sport a new look and packaging.
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
